Qualification: Post Graduation
Experience: 5-10 Years experience
Areas of Expertise:
- Recommending Business Development policies, strategies and tactics
- Target Management
- Relationship Management
- Organizing press conference/Advertisement and Media
- Health camps : client contact programmes and CME programmes
- Knowledge of marketing strategy, Corporate / TPA / Insurance business.
- Promotion of Hospital Services Corporate, Consultants & Institutes.
- Customers Target audience perspective, Corporate Healthcare Need Gap
- Analysis, Magazine marketing, and Branding & Business Development.
- Over coordination of the department and training the new staff in Business activities.
- To monitor the entire marketing team.
- Organizing CME programmes and coordinating camps.
- To ensure to achieve the target and accordingly plan
- Establish marketing contacts with corporations, insurers and other third party purchasers of health care services.
- Conduct presentations to these organizations of the services and facilities of the hospital.
- Organize direct negotiations and contacts for services with these organizations.
- Assists the Finance Department of the Hospital in debt collection when necessary.
- Monitor the business of competitors in the market.